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16 10 2009

Two of the most important concepts in Estate Planning growth today are the nurturing of existing clients, and the ability to attract new clients through a series of referral campaigns. It is a widely known fact that the greatest asset held by any Estate Planning attorney is a well maintained client list. An expanding and up-to-date data base of satisfied clients is a goal many Estate Planning attorneys hope to eventually establish. However, this goal is often overlooked in dealing with the day-to-day demands of their law practice.

With the United States economy finally climbing out of recession, and a large percentage of the US population (Baby Boomers) approaching retirement years, Brian McCarthy Marketing, Inc. can uniquely assist Estate Planning Attorneys during this challenging time. The oldest members of the Baby Boom generation are now turning 65 years old at a rate of 10,000 per day. This fact, combined with the permanence involved with the American Taxpayer Relief Act of 2012, signed into law on January 2, 2013, is causing strong demand for advice from Estate Planning Attorneys.

Brian McCarthy Marketing, Inc. is currently offering up-to-date marketing and referral planning advice to Estate Planning attorneys, billing firms on average only one hour per week. We offer the detailed attention and the follow-up necessary to manage these campaigns successfully. 

We will always ensure that our client’s personality and the nuances of their practice are reflected in a polite and professional manner, in all correspondence and media placements.

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