Brian McCarthy Marketing

Marketing Tips White Paper

The Best Source of New Business is Your Existing Client Base.
This old axiom is especially true today. Referrals and recommendations from satisfied clients are the primary source of new clients in any service business.

The First Wave of “Baby Boomers” will turn 65 years old in January, 2011.
Over seventy seven million people were born between 1946 and 1964, which is defined as the “Baby Boomer Generation.” (U.S. Census). By 2015, those aged fifty and older will represent 45% of the U.S. population (U.S. Census).

The “Boomers” Have Money.
Adults fifty years old and over have $2.4 trillion in income, and own 65% of the aggregated net worth of all U.S households. (U.S. Consumer Expenditure Survey).

“Boomers” Have Estate Plans That Probably Need Updating.
If “Boomers” established estate plans during their peak earning years, and have not updated on a regular basis, you know better than anyone of the consequences. A marketing campaign nurturing existing clients to update old estate plans can lead to substantial revenues.

The “Boomers” Have Children Who May Need Estate Plans of Their Own.
As the first wave of “Boomer” turn 65, their children may be approaching their peak earning years, with families of their own. This is an untapped generation of new clients. By staying very close to your existing clients, you could be referred to their children when the time is right.

The need for estate planning attention among the “Baby Boomer Generation” is evident. Let professional marketing assistance bring them to you, while you stay focused on the law.


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