Our Benefits

The primary benefits offered by the Brian McCarthy Marketing are twofold:

 The first is assisting Estate Planning Attorneys in nurturing their existing clients. This is in the form of sophisticated retention and revenue generating campaigns targeting existing clients.  Existing clients are contacted in a very professional way, creating an atmosphere of well being and reassurance, as their legal services needs are updated.  Because of the permanence involved in the American Taxpayer Relief Act of 2012, signed into law on January 2, 2013, changes in various state laws, and because of changing circumstances within the client’s families, or changes to their health, many of these estate plans are in jeopardy, and need to be reviewed and updated.

The second benefit would be assisting Estate Planning Attorneys in attracting new clients, using proven marketing techniques. Research with estate planning attorney has shown that these attorneys are extremely focused on the law, and have very little experience or interest in basic marketing.

Our programs involve very little of the attorney’s time.  The attorney’s main role in our marketing campaigns is meetings with their old and new clients.


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