Brian McCarthy Marketing

The “Baby Boom” generation has delivered most of the estate planning  work and revenue for the past several decades.  Over seventy seven million people were born between 1946 and 1964, which is defined as the “Baby Boomer Generation.” (U.S. Census)  The oldest “Baby Boomers” are now turning 65 years old at a rate of 10,000 per day. (WSJ) 

In addition, adults fifty years old and over have $2.4 trillion in income, and own 65% of the aggregated net worth of all U.S households.  (U.S. Consumer Expenditure Survey).

This enormous market, which had fed the vibrant U.S. economy for the past six decades, will continue to generate future Estate Planning and Trust work in staggering numbers.  They may also have children who are approaching their peak earning years, who may need estate plans of their own. 

Only those Estate Planning Attorneys who have professional client nurturing and strategic referral programs in place will truly benefit.